KERCHA KIBICHA

A living and playful identity for an exciting new brand

As a branding agency, we had the pleasure of collaborating with Kercha Kibicha Export Company, a coffee export company that is committed to building a responsible and sustainable supply chain. Our team worked closely with Kercha Kibicha Export Company to develop a brand identity that aligned with its values and aspirations. Our first step was to understand Kercha Kibicha Export Company's brand positioning and values. We conducted brand discovery sessions to understand the company's unique selling points, target audience, and competition. Based on our findings, we developed a brand strategy that would differentiate Kercha Kibicha Export Company from its competitors and resonate with its target audience. Our graphic design/brand identity designer, Zemariam Abenet, played a crucial role in bringing Kercha Kibicha Export Company's brand identity to life. Zemariam worked closely with the company's team to create a brand identity that reflected its commitment to supporting out growers and adding value to its products through certifications. We created a personalized logo that embodies the company's principles and aspirations. The logo features a coffee bean with roots that represent the company's dedication to the supply chain's foundation. Additionally, we formulated a brand style manual that delineated the standards for typography, color schemes, and overall design components to ensure uniformity across all communication channels. In addition to the logo and brand style guide, we also designed a range of brand collateral, including packaging, signage and t-shirts, to further strengthen Kercha Kibicha Export Company's brand identity. We are proud of the contribution made by our team in developing a distinctive and cohesive brand identity for Kercha Kibicha Export Company. We believe that the company's commitment to sustainability and certifications will help it create a positive impact on the communities it serves.