An elegant strategy and design executed fast and to perfection

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Case

Project info

An elegant strategy and design executed fast and to perfection

Launched in 2021, Ethio Fund is one of the first crowdfunding platforms in Ethiopia, serving as a catalyst for job and wealth creation in the country. The platform connects entrepreneurs with investors, creating an ecosystem that empowers and supports innovative ideas. Ethio Fund's mission is to contribute to the economic growth of Ethiopia by providing a dynamic and accessible platform for entrepreneurs and investors alike. Be part of this transformative initiative and help shape Ethiopia's future. As a branding agency, we were thrilled to work with Ethio Fund in creating a cohesive and impactful brand strategy. Our team collaborated closely with Ethio Fund to develop a brand identity that aligned with their mission and values, from logo design to brand attributes. We created a brand style guide that laid out the guidelines for typography, color palettes, and overall design elements to ensure consistency across all communication channels. Additionally, we designed a range of brand collateral, including business cards, letterheads, and presentations to further strengthen Ethio Fund's brand identity. Our team also worked on the web design for Ethio Fund's platform, ensuring that it was user-friendly, visually appealing, and aligned with the brand's overall identity. The website's design elements were carefully crafted to engage potential investors and entrepreneurs and create a positive user experience. We are honoured to have contributed to Ethio Fund's success in creating an ecosystem for wealth and job creation in Ethiopia. Our team is committed to supporting Ethio Fund as they continue to make a positive impact on Ethiopia's economy. We are proud of the contribution made by our graphic design/brand identity designer, Zemariam Abenet, who was instrumental in bringing Ethio Fund's brand identity to life. Zemariam worked closely with Ethio Fund's team to understand their vision and develop a visual language that reflected the brand's values and aspirations. Zemariam's expertise in design and branding enabled Ethio Fund to create a distinctive and cohesive brand that resonates with its target audience. From the logo design to the website layout, Zemariam's attention to detail and creative flair were evident in every aspect of the project. We value the contribution of our team members and are committed to providing a platform for them to showcase their skills and creativity. Zemariam's work on the Ethio Fund project is a testament to our commitment to delivering exceptional branding solutions to our clients.

Services

Brand Positioning

Competitive Audit

Brand Attributes

Logo design and Identity Systems

Marketing And Brand Collateral

User Profiles And Journeys

Customer And Revenue Segmentation

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