Creating a Compelling Brand Story with Strategic Brand Attributes
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Designing a cohesive brand experience with strategic brand attributes
Brand attributes are distinctive qualities that define a brand's essential and non-essential features. These attributes encompass the brand's personality, and physical characteristics, which are communicated through a combination of imagery, language, behaviour and perception. These qualities are critical for establishing a unique brand identity that resonates with customers and enables them to recognise the brand amidst competitors.
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